Swedish audiobooks platform Storytel launches in the UAE

UAE operation will focus on both Arabic and English languages
Swedish audiobooks platform Storytel launches in the UAE
By Staff writer
Fri 27 Apr 2018 12:27 AM

A leading European platform for audiobooks, Storytel, has announced it is launching in the UAE.

Storytel's streaming service, similar to a "Netflix" version for audiobooks, allows its users to listen to unlimited audiobooks through an App installed on their mobile phone.

Storytel said its UAE operation is the first audiobook subscription service launching with a focus on both Arabic and English languages.

Storytel added in a statement that it aims to participate and drive the growth of the audiobook industry in the Arab World.

"The rise in subscription services and increased penetration of mobile broadband combined with a large percentage of the population moving to smartphones creates an environment that is conducive to increased consumption of stories on the go," the statement said.

Storytel in UAE said its catalogue at launch includes thousands of English audiobooks and more than 350 Arabic audiobooks, adding that it will present bestselling titles by Ihsan Abdel Quddous and Ahmed Khaled Tawfik for the first time in audio.

"Storytel is committed to increasing Arabic titles in the catalogue significantly in the coming period. The aim is to build the best and most extensive Arabic audiobook catalogue by launching at least one Arabic audiobook per day throughout 2018," the company said.

Storytel launched its service in 2005 and to date has had more than 27 million listeners of its audiobooks. The company is headquartered in Stockholm and operates in 11 countries.

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