Dubai-based label Platinum Records and ADA, the independent distribution and services arm of Warner Music Group, has announced a worldwide partnership for physical and digital distribution.
The deal became effective with the launch of Platinum Records’ Arabic catalogue, as well as the first single - Really Good from US based artist of Iraqi descent, Julian - and will offer support surrounding the release of Moroccan singer Jamila’s upcoming album, Bint Hadidiya, releasing globally on June 18.
Taymoor Marmarchi, head of Platinum Records, said: “We are delighted to announce that Platinum Records has signed a global distribution deal with ADA. Our hugely popular artists and growing catalog of music and videos will now be discoverable by new audiences and Platinum Records content will be made available to every leading global and local digital retailer, reaching music fans around the world.”
Eliah Seton, president of ADA Worldwide, added: “Taymoor and his team have built an impressive roster and brand and we’re incredibly excited to welcome Platinum Records into the ADA family. Platinum represents an important milestone for ADA, as we grow in all markets around the world and in our effort to provide a global solution for independent labels.”
Moe Hamzeh, managing director of Warner Music Middle East, said: "We are looking forward to be working closely with Platinum Records to support their well established and upcoming artists, and to optimize the potential of their catalog both in the region and around the world.
"This first regional deal for ADA demonstrates its commitment to and interest in the middle eastern music and culture."
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