The Entertainer stake sold for 'nine-figure' sum, says founder

Donna Benton says signing over the majority stake in the company she founded in 2001 was a "proud moment"
By Bernd Debusmann Jr
Mon 07 May 2018 10:12 AM

The sale of an 85 percent stake in incentives and lifestyle app The Entertainer for a purported nine-figure sum to GFH Financial Group is a “proud moment”, according to its creator, Donna Benton.

Last week, a statement posted to Dubai Financial Market noted that the Bahrain-based GFH Financial Group said that up to $150 million will be invested in the app, which “is a key private equity investment” for the company along with its clients.

Benton, for her part, told local radio Dubai Eye that she sold the stake in the company for “nine figures” in US dollars.

In an Instagram post, the Entertainer’s founder and chairman, Donna Benton said it was “a proud moment” as she signed over the majority stake in the company.

“[The moment is] emotional as I reflect on where I started in 2001 to where the Entertainer is today,” the post reads. “Never give up on your dreams because they do come true.”

“Signing the deal at home with the two people I love so much [her children] couldn’t have made me happier,” she added. “It’s the journey that makes you the person you are today.”

The Entertainer – which was first founded as a print publication in 2001 – provides offers and savings to consumers in 15 countries across the Middle East, Europe, Asia and Africa.

A statement noted that last year’s annual turnover exceeded AED 130 million ($35.39 million).

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Last Updated: Mon 07 May 2018 11:30 AM GST

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