Peak viewership time for Neflix in the Middle East ranges between 2am to 5am during Ramadan, the online streaming service said.
This is attributed to viewers going to sleep following dawn prayers, with 35% going to bed at 5am. Saudis go to sleep the latest out of all three countries polled, with 50% hitting the pillow on average after 5am. Conversely, UAE residents seek more beauty sleep, with 19% going to bed at 11pm.
The survey by YouGov - carried out between April 2017 and 2018 across the UAE, Saudi Arabia and Egypt with respondents aged 18 and above - shows 78% Middle East residents feel they more time during the Holy Month, with 51% agreeing they gain an additional 2 to 3 hours daily.
Their bonus time is being used mostly to pray (65%), spend time with family (56%), get some rest (39%) and watch TV shows or movies (35%), surpassing other activities such as reading (31%), other forms of ‘me time’ (24%) or socialising (19%).
It is worth noting around 53% of respondents said they watch between 2 to 3 hours of TV with friends and family each day during Ramadan. Top genres selected are comedy, family/drama and history respectively.
Around 48% of respondents prefer solo viewing for the same period. Comedy takes the top spot, though action and thrillers are among the most popular choices for Saudis in particular.
Netflix will release a variety of new content during Ramadan, including The Rain, Forgive us our Debts, Sarah’s Notebook, The 100 and The Walk.For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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