The Financial Times, one of the world's best-known newspapers, appoints International Media Consultants
One of the world's best-known newspapers has appointed new commercial partners responsible for all revenue across operations in the Gulf and wider Middle East.
The Financial Times Ltd said it has appointed International Media Consultants (IMC) as its sole commercial representative.
IMC, who have been the exclusive representative for FT Live Events and FT Specialist titles in the region for the past 16 years, will now also be responsible for all commercial revenue across the FT newspaper in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and the UAE.
With a 100 percent paid circulation of over 920,000 and 2.2 million daily readers, the FT’s circulation is at its highest in its 130 year history, the statement added.
Luke McGreevy, director of IMC said: “We are extremely pleased to be appointed as the commercial representatives for the FT Newspaper in the Middle East. With its paid circulation and leading editorial content the FT newspaper offers a rather unique and valuable proposition for advertisers in this region.
"We currently provide clients targeted advertising campaigns through the FT’s specialist print and online offerings, the addition of the FT newspaper means we can now offer a broad range of content solutions allowing deeper engagement with the FT’s affluent and influential readers.”
Under the deal, McGreevy will become head of commercial for the FT while remaining the director of IMC and head of commercial for FT Specialist titles and FT Live Events.
FT Live Events, the events arm of the FT, now organises over 220 events a year in over 45 countries around the world including the Middle East Banking Forum for the UAE Banks Federation and key Middle East country receptions at the annual IMF World Bank Meetings.