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Sat 7 Jul 2018 10:40 AM

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Elevision, Dubai's DIFC sign 10-year deal to grow digital ad screens

Elevision says to add more than 80 large format digital display screens across financial hub under new agreement

Elevision, Dubai's DIFC sign 10-year deal to grow digital ad screens

Elevision has signed a 10-year contract with Dubai International Financial Centre (DIFC) for digital-out-of-home (DOOH) advertising solutions across the entire district, including Gate Avenue.

Elevision said it will add more than 80 large format digital display screens across DIFC, growing and digitally transforming the existing DIFC network to over 140 screens.

Building on a six-year history with DIFC, Elevision formed its first major building partnership with the financial hub in 2012.

Elevision said the renewed partnership reinforces its transformational growth, which commenced its operation as a local start-up entity in 2011.

It added that it will deliver the project in multiple phases, the first of which will go live in Q3 and will cover the Gate District.

This includes a combination of large-format indoor and outdoor digital screens, which will be introduced around the Gate Village and Precinct buildings.

The next phase encompasses the installation of digital signage at Gate Avenue and along the DIFC’s roadsides (Happiness Street and Al Sukuk Road).

Arif Amiri, CEO at the DIFC Authority, said: “We believe that digital transformation is key to the future. The new partnership with Elevision will boost the digital advertising offering across Dubai International Financial Centre, delivering rich content through dynamic interaction across the district.

"This step complements the upgrades and new developments that are underway in the DIFC’s masterplan and is part of its relentless pursuit to enhance its infrastructure providing world-class offerings to its thriving community.”

A number of digital assets and bespoke ‘Happiness’ screens will be dedicated to art and lifestyle content.

Niall Sallam, founder and CEO of Elevision Media, said: “We are now embarking on a new and exciting phase of growth with DIFC. The new partnership validates DIFC’s endorsement of our vision and supports the direction of our strategic growth."