FIFA 2018 translation firm launches Abu Dhabi lab

E11 Entertainment reveals new lab to localise more games at twofour54, Abu Dhabi's media hub
FIFA 2018 translation firm launches Abu Dhabi lab
By Sam Bridge
Fri 06 Jul 2018 10:25 AM

E11 Entertainment (E11E), the audio solutions company behind the Arabic version of best-selling video game FIFA 2018, has launched a lab to localise more games at twofour54, Abu Dhabi’s media hub.

The E11E Game Localization Lab will act as a one-stop shop for adapting audio content for the Arab world. This includes translating games into Arabic and its dialects, plus all sonic and visual needs such as graphics, recording, music scoring, sound design/editing, media management, and file encoding and naming for final delivery.

The launch of the lab follows E11E’s success in localising the hugely popular football simulation video game FIFA 2018 game to Arabic.

The game was released by global games firm EA Sports in September and sold more than 10 million copies in its first eight weeks.

Maryam Al Mheiri, CEO of the Media Zone Authority – Abu Dhabi and twofour54, said: “At twofour54, we actively support the development of high-quality content – particularly in Arabic.

“The launch of the E11E Game Localisation Lab is an exciting development in this area, and another example of the world-class media services available in our ecosystem.

“Gaming is a growing industry, and we’re thrilled that thanks to E11E’s services, more people in the Arab world can enjoy innovative, engaging interactive content.”

Hassan Ramli, the CEO of E11E, added: “It was one of the most exciting projects we’ve ever undertaken. Working with EA Sports on one of the world’s most popular games was an incredible experience – and I’m delighted that people from the Arab world will now be able to enjoy the game as well.”

Ramli said he worked with his team of engineers and editors to deliver almost 50,000 sound files in record time, adding that the firm would apply the same level of skills and expertise from FIFA to future projects.

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