Hala China has also launched a new Mandarin Chinese hotline and concierge service for Chinese visitors and residents
Arabian Radio Network (ARN) will partner with the recently established Hala China initiative to launch a new 24-hour radio station catering to the UAE’s Chinese population, it was announced on Tuesday.
The announcement follows the official launch of Hala China – a joint initiative between Meraas and Dubai Holding – which has the stated objectives of enhancing economic and cultural exchanges between the two countries and encouraging mutual investment.
The station – which will be called ‘the Sounds of the Dubai Dragon’ – also coincides with the state visit of Chinese President Xi Jinping.
“Hala China aims to foster collaboration between local and international companies that can add value to our objective of increasing bilateral trade and tourism, while further strengthening the very positive relationship that exists between the UAE and China,” said Sheikh Majid Al Mualla, chairman of the Hala China board of directors.
Sheikh Majid noted that the creation of a new radio station will benefit a number of sectors, including culture and heritage, leisure, entertainment and luxury retail.
“By providing Chinese audiences with experiences and services such as our Mandarin Chinese hotline, concierge service services and this new Chinese digital radio station, we are confident that Chinese leisure and business travellers will all feel more welcome and engaged in Dubai,” he added.
The radio station will be available on all android and iOs devices by downloading the ‘Dubai Dragon’ app, which will soon also be integrated into ARN’s Apple TV application.
“Our strategic focus on the Chinese community follows the UAE government’s initiative to develop trade and tourism links with China,” said ARN general manager Mahmoud Al Rasheed. “Radio is an integral part of the quality of life of residents, and this new station will help new Chinese residents feel at home in the UAE.”
Al Rasheed added that “the station will be a bridge to Emirati culture, helping educate and inform this new dynamic community with the latest UAE national news and information, assisting them with access to government services and to be aware of the rich history of the United Arab Emirates.”