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Mon 10 Sep 2018 01:58 PM

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Plans revealed for first Chinese Film Week in Dubai

Hala China has announced that the first Chinese Film Week in Dubai will commence on October 1

Plans revealed for first Chinese Film Week in Dubai

Hala China has announced that the first Chinese Film Week in Dubai will commence on October 1 with a programme that includes the screening of some of China’s most popular blockbusters in Dubai.

The event will also bring some of the biggest celebrities and directors in Chinese cinema to the city for a celebration of the nation’s film industry, a statement said.

China’s cinema audience this year became the biggest in the world, and unprecedented growth in the past decade has been driven by rising demand for quality entertainment among China’s middle class.

The Chinese Film Week in Dubai will commence with a red-carpet event on the opening night at Roxy Cinemas in City Walk, Dubai. Movies to be played during the week include Dragon Blade, Po Feng, Twenties Once Again, The Nightingale, American Dreams in China, Wolf Totem, Monkey King: Hero Is Back, and Big Fish & Begonia.

The Chinese Film Week in Dubai will take place during the Chinese National Day holiday – known locally as Golden Week. Supported by the Consulate-General of the People’s Republic of China in Dubai and the China Film Administration, the film screenings will take place at Roxy Cinemas at City Walk, The Beach and Boxpark.

The event will target Chinese tourists travelling to the region during Golden Week, in addition to the 270,000 Chinese expats living in the UAE. In February, the first Chinese New Year celebrations at City Walk attracted more than 22,000 Chinese and other visitors to the festival.

The Chinese film market overtook the US in terms of volume for the first time in the first quarter of 2018. Since the start of 2014, Chinese investors have also spent over $5 billion on equity investments in the US film industry alone, and millions more on movie production.

Hala China is an initiative by Meraas and Dubai Holding that focuses on exploring opportunities that facilitate economic development through tourism, trade and investment. The initiative features a year-long calendar of events including food festivals, fashion shows, sporting competitions, as well as music and cultural festivals.

Sheikh Majid Al Mualla, chairman of Hala China, said: “The Chinese Film Week in Dubai is one of the first events to take place as part of the Hala China initiative... We are confident that the event will appeal to Chinese visitors as well as to Dubai’s resident population.

"It is also a big opportunity to showcase the city’s world-class infrastructure and facilities as the ideal destination for Chinese movie directors and film production houses to base their future projects.”

Li Lingbing, Consul-General of the People’s Republic of China in Dubai, added: "The Chinese Film Week in Dubai, organised by Hala China, manifests the further deepening of people-to-people and cultural exchanges between China and the UAE. The success of the Chinese Film Week in Dubai will enrich the offering of Hala China, build a new platform for bilateral exchanges and cooperation, and contribute to further strengthening the understanding and friendship of the people from both countries.”