Dubai International Airport has signed a 10-year extension to its agreement with JCDecaux which aims to to "lead an industry revolution" in digital airport advertising.
Dubai Airports and JCDecaux, with its subsidiary JCDecaux Dicon, have signed a deal to extend their existing contract to 2028 and covers all advertising concessions across DXB.
To mark the start of the new agreement, JCDecaux said it will implement an in-depth media transformation plan to "elevate the passenger experience while offering an unbeatable communications’ platform for brands".
With more than 7.5 million global customers travelling through Dubai International (DXB) every month, the airport’s terminals and concourses are an "exceptional platform for brands", a statement said.
Sheikh Ahmed Bin Saeed Al Maktoum, chairman of Dubai Airports, said: “Dubai is renowned globally for its spirit of innovation and tireless efforts to be on the leading edge of technological and consumer trends. This new agreement only adds to that reputation by positioning Dubai Airports at the forefront of the airport advertising digital revolution.”
CEO Paul Griffiths added: “As the industry landscape changes, it is important we partner with a company that can align with our future vision as an airport. And that vision is to not only be the biggest international airport in the world, but to be the best.
"This agreement will elevate engagement and generate revenue to invest in delivering an even better customer experience.”
Jean-Charles Decaux, chairman and co-CEO of JCDecaux, said: “The transformation of the airport environment by delivering innovative and state-of-the-art digital advertising solutions will ensure premium visibility for advertisers and their brands while continuously enhancing the passenger's experience. By leveraging the busiest international hub worldwide, we hope to contribute to develop Dubai’s international influence.”
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