The Mohammed bin Rashid Al Maktoum Global Initiatives and Abu Dhabi Media Company have signed an agreement to transform the Arab Reading Challenge, the largest-ever Arab literacy initiative, into a leading TV programme.
The TV programme will serve as a platform for direct and live interaction from viewers with the event champions throughout the different stages of the competition up to the awards ceremony.
It will present achievements of champions and outstanding schools. The focus will be on inspirational models and stars in the areas of reading, culture and knowledge in the Arab world, state news agency WAM reported.
Inked by Saeed Mohammad Al Eter, assistant secretary general of the Mohammed bin Rashid Al Maktoum Global Initiatives, and Dr Ali bin Tamim, general manager of Abu Dhabi Media Company, the agreement seeks to promote the culture of reading among Arab youth, it added.
The Arab Reading Challenge seeks to raise awareness of the importance of reading among Arab students in the Arab region and worldwide, enhance their level of education, and help them develop self-learning and self-expression skills as well as critical and creative thinking.
The mission of the competition is to boost the ability of the members of the young Arab generation to build a prosperous future for themselves and their countries.
Tamim said: "The UAE is continuing to make qualitative achievements and launch breakthrough cultural and scientific projects, becoming a role model to be emulated across the Arab world and beyond."
On Tuesday, Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, crowned Maryam Amjoun, a student from Morocco, as champion of the third edition of the Arab Reading Challenge.
She was honoured at a special ceremony at Dubai Opera where Sheikh Mohammed presented her with the cash prize of AED500,000.For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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