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Mon 12 Nov 2018 08:46 PM

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ITP Live launches first GCC influencer marketing survey

Results of influencer marketing survey will be revealed at ITP Live conference on Nov 28

ITP Live launches first GCC influencer marketing survey
ITP Live, the region’s largest full service social media talent agency.

ITP Live, the region’s largest full service social media talent agency, has recently launched the GCC’s first influencer marketing survey.

The survey - geared towards brands, marketers and PRs - explores the best practices in managing social media influencers and the way influencer marketing has changed the marketing industry within the region.

The results of the survey will be revealed at ITP Live’s conference, which will take place on Wednesday, Nov 28. Conference attendees will receive a free report of the survey’s findings, which will also be discussed in detail at the event.

“We decided to conduct the survey to understand the state of influencer marketing within the region and where it’s going,” ITP Live’s Director Alia Fawad said.

“What’s the future of influencer marketing? How the brands are getting their ROI? What are the challenges they’re facing?”

Fawad said ITP Live is committed to finding out thes answers to these questions and looks forward to sharing the results at the upcoming conference.

Throughout the past few years, there’s been a growing trend of brands increasing their budget allocations to influencer marketing, as marketers are keen to tap into the authority digital creators wield within their respective niche markets.

Interested in taking the survey? You’ll find ITP Live’s 2018 Influencer Marketing Survey here.

If you would like to attend ITP Live’s upcoming conference, please RSVP by emailing itpliveconference@itp.com