How CineMENA aims to shape the future of content creation

Dubai Studio City launches new platform that celebrates the art of content creation and nurtures local talent in the field
How CineMENA aims to shape the future of content creation
Set to officially kick off in February 2019, CineMENA will comprise multiple activations, an exhibition showcasing the latest technologies and trends, outdoor film screenings, and thought sessions focused on all aspects of the art and craft of content creation.
By Sam Bridge
Wed 21 Nov 2018 03:29 PM

Dubai Studio City, the business community for the broadcasting, production and events sectors, on Wednesday announced the launch of CineMENA, a new platform that celebrates the art of content creation and nurtures local talent in the field.

The initiative aims to assist content creators in enhancing their skills through an annual agenda of events, including workshops, masterclasses and training sessions by globally renowned industry influencers, actors and filmmakers.

CineMENA wants to actively promote locally produced content in both Arabic and English, which still has a relatively low representation.

Set to officially kick off in February 2019, CineMENA will comprise multiple activations, an exhibition showcasing the latest technologies and trends, outdoor film screenings, and thought sessions focused on all aspects of the art and craft of content creation.

CineMENA will also introduce a new competition to recognise local and regional talent, featuring four categories – Best Short Film, Best Short Documentary, Best Music Video, and Best Film Inspired by the Founding Father of the UAE, Late Sheikh Zayed bin Sultan Al Nahyan.

Majed Al Suwaidi, managing director of Dubai Studio City, said: “The media industry today features multiple platforms for different types of content creators and some of these stipulate a high number of followers as a prerequisite. In contrast, CineMENA caters to all ages and levels of expertise – from new entrants to seasoned professionals – equipping participants with the necessary skills and tools to create engaging content.

“Local content from the MENA region has a relatively low representation on a global level. We are keen for CineMENA to change the status quo through actively promoting locally produced content in both Arabic and English. We aspire to bring together passionate individuals to learn, generate content, and network with other members and stakeholders of the creative community.”

Jamal Al Sharif, chairman of the Dubai Film and TV Commission, added: “For over a decade, there has been no doubt that the region has made significant strides in the content creation industry, and we intend to provide all the facilities to support our local talent.

"With CineMENA, we aim to build a platform where content creators can learn, inspire, network and explore new prospects. The initiative is poised to benefit all aspiring creators, whether they belong to the filmmaking, screenwriting, or pre- and post-production fields."

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