Bollywood megastar Shah Rukh Khan is taking Dubai to the world once again in a new episode in his tourism campaign #BeMyGuest.
The latest installment was launched this week across social media and online platforms, part of a tie-up with Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism).
Filming in Dubai for the latest sequel of the promotional campaign, Khan, who is a lover of the city and a frequent visitor, finds himself on a surprising treasure hunt across the city, discovering ‘must-see’ attractions.
Since its launch in December 2016, #BeMyGuest has received over 100 million views worldwide.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “To us, Shah Rukh Khan is more than a Bollywood icon; He is a much-loved Dubai veteran, with long-standing connection to the city and our people.
"So who better to take on an unexpected and delightful new journey showing him facets he’s never seen before – and as such inviting all his fans to live his journey as ‘his guest’ in his second home."
He added: "Following the success of the previous two editions of #BeMyGuest, we are delighted to partner with him once again on a completely different, yet predictably unmatched performance, in this latest narrative. ”
Khan said: “I have been travelling regularly to this wonderful city for years and each time I visit, I’m just amazed by so much that’s new, exciting and the best-of-its-kind in the world. But beyond the fresh and exciting things to explore, what I find truly memorable is the soul of the city – its people and hospitality – that make every visit even more remarkable.
"Dubai is a truly fantastic destination with so much to discover, whether it’s family entertainment, culture, adventure, or food, and its superlative service that makes it the must-visit destination for everyone.”For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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