Bollywood superstar releases latest film to boost Dubai tourism

Shah Rukh Khan is taking Dubai to the world once again in a new episode in his tourism campaign BeMyGuest
Bollywood superstar releases latest film to boost Dubai tourism
Bollywood megastar Shah Rukh Khan.
By Sam Bridge
Sat 02 Mar 2019 11:11 AM

Bollywood megastar Shah Rukh Khan is taking Dubai to the world once again in a new episode in his tourism campaign #BeMyGuest.

The latest installment was launched this week across social media and online platforms, part of a tie-up with Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism).

Filming in Dubai for the latest sequel of the promotional campaign, Khan, who is a lover of the city and a frequent visitor, finds himself on a surprising treasure hunt across the city, discovering ‘must-see’ attractions.

Since its launch in December 2016, #BeMyGuest has received over 100 million views worldwide.

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “To us, Shah Rukh Khan is more than a Bollywood icon; He is a much-loved Dubai veteran, with long-standing connection to the city and our people.

"So who better to take on an unexpected and delightful new journey showing him facets he’s never seen before – and as such inviting all his fans to live his journey as ‘his guest’ in his second home."

He added: "Following the success of the previous two editions of #BeMyGuest, we are delighted to partner with him once again on a completely different, yet predictably unmatched performance, in this latest narrative. ”

Khan said: “I have been travelling regularly to this wonderful city for years and each time I visit, I’m just amazed by so much that’s new, exciting and the best-of-its-kind in the world. But beyond the fresh and exciting things to explore, what I find truly memorable is the soul of the city – its people and hospitality – that make every visit even more remarkable.

"Dubai is a truly fantastic destination with so much to discover, whether it’s family entertainment, culture, adventure, or food, and its superlative service that makes it the must-visit destination for everyone.”

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