Asda'a BCW is appointed as corporate communications partner to subscription video on demand service
StarzPlay, the MENA region’s fastest-growing subscription video on-demand service, has appointed Asda’a BCW as its corporate communications partner.
The agency competed against several firms to win the competitive pitch, it said in a statement.
StarzPlay is a subscription video on demand service that streams Hollywood movies, TV shows, documentaries, kids’ entertainment and same-day-as-the-US series – plus dedicated Arabic and Bollywood content – to 19 countries across the Middle East and North Africa.
Asda’a BCW said it will manage StarzPlay’s strategic PR and communications function and outreach throughout the GCC, North Africa and Levant.
Maaz Sheikh, co-founder and CEO of StarzPlay, said: “Given the growth in subscription on demand video service in entertainment, StarzPlay was created with the aim to become the go-to choice for premium family content.
"We are a local platform for the region that strives to innovate in the digital space, and it was important for us to find a communications partner with strong regional presence that challenges convention. With the appointment of Asda’a BCW as our communications agency, we look forward to an exciting period of growth.”
Sunil John, founder and president of Asda’a BCW, added: “This is an important win for us, as it demonstrates the strength of the agency’s position at the forefront of communications for leading tech and media brands within the region and beyond. Now is an exciting time to work alongside disruptive brands such as StarzPlay to act as a key contributor to building the firm’s presence in the Middle East and North Africa’s technology and media sector.”