Harper’s Bazaar Arabia has appointed Salma Awwad as its new editor-in-chief.
“Taking the helm of the Middle East edition of one of the world’s most prestigious fashion brands is an enormous privilege,” said Awwad, who assumes her new role on March 27.
“Having lived and worked in the industry across the USA, Canada and the GCC, I have witnessed first-hand how Arab women are now leading the way when it comes to innovation, style and self-expression. I look forward to championing their stories, visions and aspirations, alongside relevant international brands," she added.
Born in Kuwait to Egyptian parents, Awwad was raised across the Middle East until she moved to Canada and America for her education.
A graduate of Parsons, she spent a decade working for the biggest names in the fashion and beauty industries, such as L’Oreal, Ralph Lauren and Giorgio Armani.
Most recently, she was group fashion stylist across a portfolio of titles including Architectural Digest and Conde Nast Traveller, for which she also launched the digital platforms. Since then, Awwad has spent the last two and half years running her own fashion and design consultancy, working regionally with Design Week and lecturing at fashion and design schools such as Esmod and FAD.
For over a decade, Harper’s Bazaar Arabia has been the leading luxury fashion title in the GCC, reaching a predominantly Arab readership via print, website, social, video and events.
Harper’s Bazaar Arabia is one of 31 editions of the multimedia brand worldwide. Bazaar is also published in the United States, Britain, Germany, Spain, South Africa, Russia China, Mexico & Latin America, India, Brazil, Australia, Turkey and Thailand.For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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