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Sun 18 Aug 2019 08:43 AM

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Revealed: How much it costs to get your ad to light up Burj Khalifa

Companies such as Walt Disney and Huawei have used the facade of the tower for recent promotions

Revealed: How much it costs to get your ad to light up Burj Khalifa
For AED1 million you can get five three minute impressions on Burj Khalifa any night between 7pm and midnight.

The cost to place a promotional advert or message on the façade of the Burj Khalifa starts from AED250,000 ($68,073) for a single three minute display, according to the marketing agency which manages the lighting displays.

Prices range from AED250,000 for the three minutes during weekdays from 8pm to 10pm, rising to AED350,000 at weekends. For two three minute impressions any night between 8pm and 10pm the price is AED500,000 and for AED1 million you can get five three minute impressions any night between 7pm and midnight.

The displays are managed by Dubai-based marketing agency Mullen Lowe MENA and the content must be submitted four weeks before the promotion goes live, in order to be approved by Burj Khalifa’s owner Emaar Properties.

According to the media pack for the façade promotions, music can be added to the display, the video cannot be synced with the Dubai Fountains and full payment (excluding VAT) must be made in advance.

The façade of the world’s tallest tower has been used by high profile campaigns such as Noon.com, Cartier, Huawei and recently by Walt Disney to promote The Lion King and Avengers: Endgame movies.