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Mon 2 Sep 2019 11:19 AM

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Influencers, 'not the result of genuine work', says Middle East icon Yousra

Award-winning actress and singer Yousra reveals 'what makes a true star' in an interview with Harpers Bazaar Arabia

Influencers, 'not the result of genuine work', says Middle East icon Yousra
Yousra, who remains one of the region’s highest paid stars, has more than 80 film and television credits to her name and has been named one of the world’s most powerful Arab women.

Award-winning Egyptian actress and singer Yousra has aimed a not-so-thinly veiled dig at the world of social media influencers.

The glamorous icon was speaking during an interview with Harpers Bazaar Arabia. She said: “Today, we see so-called ‘legends’ on social media that are by no means legendary. In my opinion, their fame isn’t the outcome of their efforts, but rather the efforts given to them by others. It’s not the result of genuine work, nor this person’s appreciation of art.”

Yousra, who remains one of the region’s highest paid stars, has more than 80 film and television credits to her name and has been named one of the world’s most powerful Arab women.

Last month, the Dubai Press Club announced that the Social Media Influencers Diploma Programme, the region’s first accredited diploma programme for social media influencers, will begin on September 8.

However, while Yousra concedes that rising to fame has become easier for upcoming stars due to social media, she doesn’t believe that this is necessarily positive for the culture of the wider industry.

She added: “I think the standard for a true legend is to be honest with yourself and in your work, and not only because it’s profitable. You need to be truly passionate about what you do.

“Love, faith and respect are what makes a true star.”

The Septmeber cover of Harper's Bazaar Arabia features Yousra and Saba Mubarak, the next generation of talent in Egptian cinema. Read the full interview here

Arabian Business digital magazine: read the latest edition online