The National Media Council (NMC) on Thursday issued a circular related to electoral campaigns on traditional media and social media to ensure transparency and integrity among candidates ahead of the Federal National Council election.
The circular highlights the need to distinguish paid electoral campaigns from regular news content, to ensure that the media does not influence voters in favour of specific candidates, as well as to fairly inform voters about the campaigns of all candidates, state news agency WAM reported.
It also stressed the importance of the commitment of all official media outlets to adhere to candidature equality when presenting their campaigns and to clearly identify between news and campaign advertisements.
Dr Rashid Khalfan Al Nuaimi, executive director of media affairs at the NMC, said that the commitment of candidates and media outlets to relevant laws and regulations is important, to achieve transparency and integrity in the election process, as well as equality among candidates.
The circular also targets social media, noting that the country’s e-media law prohibits promotions and advertisements for money without approval from relevant authorities.
The final list of candidates was announced last week and campaigning began on September 8 and will continue for 27 days.
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