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Sat 14 Sep 2019 06:58 PM

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ON.DXB unveiled to boost Dubai status as global media hub

New regional festival designed to support growth and talent development in the media, entertainment and content industries

ON.DXB unveiled to boost Dubai status as global media hub
ON.DXB will feature a host of engaging sessions, keynote talks, live pitches, workshops and panel discussions led by international experts and major companies across the film, game, video, and music industries.

Dubai Media City on Saturday announced the launch of ON.DXB, a new regional festival designed to support growth and talent development in the media, entertainment and content development industries.

The largest event of its kind in the region, ON.DXB will feature a host of engaging sessions, keynote talks, live pitches, workshops and panel discussions led by international experts and major companies across the film, game, video, and music industries. The festival will be held on November 21-23.

An initiative of Dubai Media City in cooperation with the Dubai Film and TV Commission, the new festival aims to stimulate business development and partnership building within the wider industry ecosystem and enhance Dubai’s status as a global and regional capital for major companies and talent, a statement said.

ON.DXB will also host filmmakers, music producers, videographers, animators and game developers, in addition to government agencies working to develop these key fast-growing industries.

The launch of the event is in line with the long-term vision of Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to position the emirate as the hub of the media industry.

The announcement of the first edition comes close on the heels of Dubai being named as the capital of Arab media for the year 2020.

Majed Al Suwaidi, managing director of Dubai Media City said: “The launch of ON.DXB comes as Dubai is named Arab Media Capital for 2020. This emphasises the important strategic role of Dubai in elevating the regional media and entertainment sector’s status on a global level, through its state-of-the-art infrastructure and stimulating business environment for innovation and leadership.”

Al Suwaidi highlighted the progress made by companies such as Anghami, Careem and Souq as examples of the opportunities offered by Dubai.

He added: “ON.DXB is an innovative model aimed at attracting and enhancing the best talent in the region. The event illustrates the role and vision of Dubai Media City in creating a conducive environment for major international companies through to startups in the media and entertainment sectors.”

Dubai Media City currently hosts more than 2,100 companies employing more than 25,000 professionals and entrepreneurs.

ON.DXB will also explore ways to empower local and regional talent, promote Arabic content, and further support through access to advanced technologies, finance and a business environment conducive to growth.