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Tue 22 Oct 2019 08:54 AM

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Barack Obama, Queen Elizabeth's AI expert to be keynote speaker at Dubai forum

Martin Adams is one of the world's leading experts in artificial intelligence and will appear at the Arabian Business forum

Barack Obama, Queen Elizabeth's AI expert to be keynote speaker at Dubai forum

This year’s Arabian Business forum aims to demystify the topic of AI for local business leaders.

Confused about how artificial intelligence can help your business be more successful in 2020?

Martin Adams, one of the world’s leading experts in artificial intelligence, who counts Barack Obama, Will Smith and Queen Elizabeth II among his clients, is flying in from London to be one of the keynote speakers at this year’s Arabian Business forum and aims to demystify the topic of AI for local business leaders.


Martin Adams

Themed around SUCCESS 2020, the event will provide delegates with practical tools and insightful tips to help them be more successful in 2020, with the benefits of AI among the major topics for discussion.

The forum will take place at the Waldorf Astoria Palm Jumeirah on October 28. Places are limited so please register in advance by clicking on this link.

Moderated by the BBC’s Andrew Neil, the event will consist of a range of business leaders, motivational speakers and experts on a range of pertinent topics such as better management of your staff, improving customer service levels, boosting sales levels and embracing new forms of technology to earn practical results.


BBC’s Andrew Neil

Adams, who also previously worked with the Royal Marines in their fight against ISIL, co-founded Codec, a creative intelligence platform which uses AI to generate real-time analysis of hundreds of millions of online interactions to identify what content matters most to audiences and how brands can best engage them.

Codec now works with some of the leading brands in the world, including Unilever, Nespresso Time Inc and the BBC.

Artificial intelligence has been one of the headline-grabbing topics in the tech world for the last couple of years and according to a study by PwC, the adoption of AI solutions will increase the UAE’s GDP by $96 billion by 2030.

Other speakers

Some of the other speakers also taking part include James Michael Lafferty, an American businessman, consultant, psychologist and keynote speaker.

Lafferty is known for being a senior executive at companies such as Procter and Gamble Company, Coca-Cola, and British American Tobacco and also a fitness trainer, Olympic athletics coach and motivational speaker.

Faten Abu-Ghazaleh, president of Service Hero, a company monitors and ranks customer service levels in the region will explain how focusing on customer service can lead to big results and what those that are at the top of the rankings are doing differently.

Chris Roberts is a CEO who oversaw a 20 percent increase in just six months at his company Eltizam Asset Management. He will explain some of the tips he used and which win him the title of Turnaround CEO of the Year 2019.

Other areas we will be delving into include how to keep your staff motivated and at the top of their game, with business coaches Dawn Metcalfe and Bina Mathews. Hazel Jackson from Biz Group will outline how the Middle East's first multiplayer Virtual Reality Leadership Training is helping management teams reach their full potential.

Speaking of embracing new technology, we will also look at the short-term benefits of going digital and cashless systems.

We will also analyse how companies can practically utilise new technological breakthroughs such as Artificial Intelligence, Big Data and Robotics to enhance their business processes and see results.

Joining the discussion will be prominent speakers from global names such as Visa, Microsoft, SAP, Zoho, du and Avaya.

Register for the event here.