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Fri 1 Nov 2019 03:45 PM

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Sky News Arabia inks Facebook deal as it targets younger audience

UAE-based news channel announces it has partnered with Facebook to help roll out youth-centric digital programming

Sky News Arabia inks Facebook deal as it targets younger audience

Through six new offerings, Sky News Arabia said it is using advanced technology to bring its viewers cutting-edge and engaging programming that addresses key topics from around the world.

Sky News Arabia has announced that it is rolling out new,youth-centric digital programming across popular social media platforms, with several new shows.

Through six new offerings, Sky News Arabia said it is using advanced technology to bring its viewers cutting-edge and engaging programming that addresses key topics from around the world, with the format of the shows featuring social media Influencer appearances and audience interaction.

Sky News Arabia said it has partnered with Facebook to use the social media giant’s recently acquired Vidpresso interactive social video tool to live stream its new weekly programme Chat Show on Facebook.

Chat Show addresses topics of interest to youth in the MENA region, with Videpresso allowing Sky News Arabia to cover breaking news in a more interactive way through on-screen polling and viewer comments, it said, adding that it will be the first Arabic news chanel to use Vidpresso.

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Abdou Gadallah, deputy head of news, Sky News Arabia, said: “We pride ourselves on being a pioneering digital channel that engages directly with the youth of our region. The new shows and partnerships have all been creatively conceptualised to appeal to a young audience in the MENA region and promise more engaging, more interactive and more thought-provoking content on Sky News Arabia’s social media channels.”

Fares Akkad, director of media partnerships Middle East, Africa & Turkey, Facebook, added: “We are delighted to partner with Sky News Arabia and provide them with the tools to enhance their broadcasting experience and grow their meaningful audience, while giving viewers more flexibility in experiencing their Live videos. Using tools such as Facebook Live will ensure a rich and engaging experience for Sky News audiences.”

Sky News Arabia said it is also launching With Influencers on its YouTube channel, with each episode welcoming a social media influencer to share their insights.

Other shows being introduced on Sky News Arabia’s social media channels include the short documentary style programmes In-Depth and Explainer while Their Story features the lives and stories of various individuals from around the region, with the aim of inspiring positivity among viewers.

Other digital programmes in the making include Malameh, which centres on visiting different countries and finding out more about their traditions and customs.