By Sam Bridge
Sharjah Book Authority is partnering with the Big Bad Wolf Ventures to expand access of affordable books in the Middle East and Africa
Sharjah Book Authority is partnering with the Big Bad Wolf Ventures, the organiser of the world’s biggest book sale to further expand the access of affordable books in the Middle East and Africa regions.
The two entities will set up a regional branch at the Sharjah Publishing City Free Zone – Big Bad Wolf Sharjah - which will be in charge of the book sale in the wider region.
The joint venture was signed on the sidelines of the recent Sharjah International Book Fair (SIBF 2019).
Ahmed bin Rakkad Al Ameri, chairman, SBA, said: “This partnership is our new step towards making good books more accessible to readers locally and regionally, and increasing sales of Arab and African publishers.
"Through this new venture, we will also be jointly boosting the circulation and movement of one billion books produced by nations in the MEA region in the next five years. By doing so, our aim is to widely introduce the literary products of individual nations in the said region to others to promote cultural exchange and appreciation.”
He added: “This strengthens SBA’s strategic position as a hub for the book industry in the Arab region and the world."
The Big Bad Wolf Book Sale started in 2009 and recently returned to Dubai for a second edition.
"Today, we are excited to be partnering with Sharjah Book Authority as we walk hand-in-hand to further enhance our presence in the Middle Eastern and African countries,” said Andrew Yap, co-founder of Big Bad Wolf Book Sale.
Jacqueline Ng, also co-founder of Big Bad Wolf Book Sale, added: “Big Bad Wolf Book Sale is not just about selling books, but a reading advocacy organisation... Through the partnership with SBA, we hope with the network built, we will be able to bring the changes to more people from this region in a shorter span of time by creating the platform to inspire people by empowering them with knowledge to chase their dreams.”
The Big Bad Wolf Book Sale will end 2019 having been organised the in 32 cities in 10 countries including Pakistan, South Korea, the UAE, Philippines, Indonesia, Thailand, Malaysia, Taiwan, Sri Lanka and Myanmar.