By Sam Bridge
Uninterrupted music streaming service now available at DXB under deal with Anghami
Dubai Airports has announced a new partnership with Anghami, the biggest music streaming platform in the Arab world, that will allow access to free music streaming for the near 89 million customers per year that travel through world’s busiest international airport.
The announcement regarding Dubai International (DXB) was made at ON.DXB, the region's newest festival of creativity.
As an evolution of Dubai Airports’ musicDXB programme, customers will have uninterrupted free access to specially curated, travel-themed playlists through the airport’s super-fast Wi-Fi.
The curated playlists are the first phase of the collaboration with plans for future musicDXB performances to feature as video content on Anghami along with joint search for emerging new talent across the Middle East.
Matt Horobin, director of brand engagement at Dubai Airports, said: “When we launched the new DXB brand in early 2019, one of our main objectives was to bring a sense of place to the millions of customers who travel through the airport’s doors every month. Working with Anghami we can present our customers with the sounds of the Arab world, something they may not usually consider, alongside global hits as they travel.”
Elie Abou Saleh, vice president Anghami GCC said: “Travel and music go hand-in-hand, as you walk through the airport so many travellers have headphones on listening to music that inspires them, reminds them of a good time, or helps get them to their destination quicker.”
Oliver Wood, who is executive director at Holla Sonic, the firm selected earlier this year to curate musicDXB, played a pivotal role in bringing the two brands together. He also selected music for the playlists that will feature on the musicDXB page of the Anghami platform.
“This is a huge milestone for the regional music scene. Just think about it. As artists and performers, we all scramble to be on big playlists but suddenly we are able to support the local scene even more and get their music heard,” said Wood.