By Sam Bridge
MBC's CEO says investment will increase four-fold over the next two years as broadcaster launches new version of streaming platform Shahid
Middle East Broadcasting Centre (MBC) aims to substantially increase investments into drama productions over the next two years, its CEO revealed as the company launched a new version of its streaming platform Shahid.
MBC Group’s CEO Marc Antoine d’Halluin said investment would increase four-fold, of which the majority will be in original and exclusive content.
“During the past 10 years, MBC has acquired and produced approximately 46,000 hours of Arabic-language entertainment content, valued at an estimated $1.3 billion. This is broken down into 26,000 hours of media, entertainment and other content, plus 20,000 hours of television series, which includes about 600 dramas.
He added: "Shahid will certainly benefit from MBC's proven experience in investment and growth to provide the best and most diverse international digital media experience in the region.”
Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, chairman of Dubai Media Council, congratulated MBC on the launch and expressed his appreciation for its efforts to raise the quality of Arabic content.
He also said that Dubai’s efforts in the media sector and its ability to adapt to changes have made the city a regional hub for the industry and a magnet for leading media companies.
Dubai will continue to offer state-of-the-art infrastructure and a supportive environment to help regional and international media to thrive, he added.
MBC chairman Sheikh Waleed Al Ibrahim congratulated Dubai for being named the Capital of Arab Media for 2020, adding that the group aims to provide an advanced digital platform that is on par with the best in the world.
“We want to take control of our narratives, showcasing our stories to the rest of the world through the very best in original films, series and media content. We are going to continue to provide the best media experience in the entire region; engineering ideas and uniting the very best in creative talent. It’s our time,” he said.