By Sam Bridge
Media blockchain company says it has witnessed substantial growth in user numbers from the MENA region
Bolt, the revolutionary digital focused video content ecosystem, is set to launch operations in the Middle East in the second quarter of 2020.
Founded in 2017 by tech-entrepreneur and innovator, Jamal Hassim, and Twitter’s former head of content, Christel Quek, the media blockchain company said it has witnessed substantial growth in user numbers from the MENA region particularly for football and cricket over the last 12 months.
This demand has prompted the company to set up its MENA operations from the GCC from where Bolt will be focused on implementing the blockchain, wallet and cryptocurrency operations to support its global user base.
Bolt seeks to establish and carry out product development, marketing, content development and aggregation in the GCC with a key focus on amplifying its sports content strategy.
Bolt said it will also partner with the HiSense Group, the Chinese multinational electronics giant, in the GCC region to carry development activities.
Hassim, founder and CEO, said: “We are delighted to announce the launch of Bolt’s operations base in the GCC. The MENA region is one of the fastest growing markets for us, especially with football and cricket related content amongst the most sought-after by the region’s userbase. We are therefore seeking to better serve our growing members from the MENA region by launching our operations in the GCC.
"We are also looking set to unleash blockchain and crypto revolution in the region though our innovative products and help contribute to the region’s vibrant economy. This is an exciting chapter for the Bolt story.”
He said Bolt was founded with a mission to empower unbanked and underbanked users from emerging and developing markets who are often left out of the information superhighway.
By using blockchain technology, it offers a digital token and wallet and leverages low-bandwidth streaming to decentralise the access to information and entertainment to the masses.
The company has recently announced several efforts to bring sporting spectacles from around the world to the often-underserved masses, including the English Premier League, ICC Cricket World Cup 2019 and the 2019 Rugby World Cup.
Bolt is also an official media partner for the 2020 Tokyo Olympics being held between in July and August.