Font Size

- Aa +

Thu 13 Feb 2020 01:51 PM

Font Size

- Aa +

Emirates said to switch marketing and communications firms

According to media reports, the account is worth an estimated $200 million each year

Emirates said to switch marketing and communications firms

Dubai’s Emirates airline and global marketing and communications firm Havas Media are ending their relationship after six years, replacing it with IPG Mediabrands, according to media reports.

In a statement sent to marketing-interactive.com, a Havas Media Group spokesperson was quoted as saying that the firm had “enjoyed a tremendous partnership” with Emirates.

“Our teams around the world are very proud of the growth that we have achieved together, and we wish them continued success and prosperity in the years to come,” the spokesperson added.

According to some media reports, the account is worth an estimated $200 million each year.

In response to a query from Arabian Business, an Emirates spokesperson declined to comment on the matter.

According to the website, in 2017 Havas Media renewed its contract with Emirates through 2020. The agency was tasked with managing the airline’s global media strategy and planning across 150 countries – including high-profile campaigns featuring Pele, Ronaldo and Jennifer Aniston.

IPG Mediabrands has yet to confirm the reports.

Emirates currently works with a number of firms around the firms, including IPG’s Weber Shandwick for PR in Singapore and Malaysia and Publicis Worlwide in China.