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Thu 20 Feb 2020 10:10 AM

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Edelman wins $5.6m PR deal to promote B20 forum in Saudi Arabia

Agreement with Saudi Basic Industries includes $1m in estimated expenses

Edelman wins $5.6m PR deal to promote B20 forum in Saudi Arabia

In what has been said to be the most lucrative PR contract in over a year, the agreement, which runs from this months through to January 2021 calls on Edelman to provide support around the Business 20 (B20) forum.


Public relations outfit Edelman has won a $5.6 million deal from Saudi Basic Industries (SABIC) to promote the global business conference tied to this year’s G20 summit in the kingdom.

In what has been said to be the most lucrative PR contract in over a year, the agreement, which runs from this months through to January 2021 calls on Edelman to provide support around the Business 20 (B20) forum.

The agreement is for $5.6 million, plus $1 million in estimated expenses.

The contract, which was filed with the US Department of Justice, states the company will “support the client engagement with media; stakeholders and others through strategic communications planning, media outreach, stakeholder identification and engagement, issues management, social media engagement and event communications”.

SABIC CEO Yousef Abdullah Al-Benyan is president of the B2O, a group of business executives and CEOs from the 20 countries that will be represented at the G2O Summit of world leaders, which is scheduled to take place in Riyadh, from November 20-21.

The Saudi government owns a 70 percent stake in SABIC, which makes and distributes petrochemicals, plastics, agri-nutrients and metal products.

Digital magazine: Read the latest edition of Arabian Business online