By Bernd Debusmann Jr
According to OSN, it has also seen a 1,700 percent increase in downloads of its mobiles apps since the beginning of March
Broadcaster OSN has seen a 900 percent rise in viewership on its streaming service since March 1 as more people consume content at home as a result of the Covid-19 restrictions, the company has announced.
“We are thrilled that people are spending more time streaming our content, and the real win for us is to see our users recommending our series and movies to their friends,” said OSN chief marketing officer Sonia Lekhal.
According to OSN, it has also seen a 1,700 percent increase in downloads of its mobiles apps since the beginning of March.
“We have invested a great deal of time and effort into ensuring we provide the best programming to our customers and it is very rewarding to see our Disney, Marvel and HBO content driving these new subscriptions,” Lekhal added.
Additionally, OSN said that family programming – such as kids, animation and adventure – have seen viewership go up 22 fold.
Over 75 percent of the top family movies are Disney, which makes up 30 percent of the total content on the platform.
Total TV consumption across its linear channels has gone up 35 percent, with new channels in particular seeing a 250 percent increase in view time.
“While increases in prime town hours are there, we also are seeing some interesting new peaks emerging along with this increase in viewing time, for example in the last 6 weeks we have seen a 100 percent rise in viewing between the hours of 3 AM to 6 AM,” Lekhal said.