Elevision owns and operates a network of over 1,200 digital advertising screens across the country,
UAE-based Elevision Media has launched an initiative to provide AED 4 million in free advertising to help promote local SMEs, the company has announced.
Elevision owns and operates a network of over 1,200 digital advertising screens across the country, including in commercial, residential and lifestyle destinations such as DIFC, Jumeirah Beach Residences (JBR) and Jumeirah Lakes Towers (JLT).
In a statement, Elevision said that its making leveraging these assets at a time in which marketing and advertising budgets have been slashed. According to Elevision, studies have shown that maintaining marketing expenditure during a crisis typically has short and long-term benefits for the sales and market share of brands.
“Remaining top of mind and maintain share of voice is extremely important so that when the situation does begin to normalise, local businesses will be in a good position, with solid footing to ramp up traction quickly and efficiently,” said Elevision Media CEO Niall Sallam.
“That said, in a situation where a small business owner is faced with a choice to either pay salaries or allocate budget to advertising the decision is easy, advertising spend does not take priority,” he added. “With this in mind, we are hoping that are initiative can help struggling businesses bridge the gap and maintain some share of voice now and going forward as the market begins to strengthen again.”