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Tue 19 May 2020 12:38 PM

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Netflix sees 26% spike in subscriber use in UAE

TRA said Amazon in the UAE saw a 44 percent increase in the number of visitors to the e-commerce website

Netflix sees 26% spike in subscriber use in UAE

Netflix is coming off of its best quarter yet for subscriber growth.

The number of people in the UAE logging on to watch their favourite movies and shows on Netflix increased by 26 percent in March at the outset of the country’s national sterilisation programme and nationwide lockdown.

Netflix is coming off of its best quarter yet for subscriber growth. The streaming service added a record 15.8 million subscribers worldwide, as it benefited in the first quarter from the global coronavirus pandemic, with house-bound people spending more time watching streaming services, contributing to the success of hits like 'Tiger King' and 'Love Is Blind'.

According to figures released by the UAE's Telecommunications Regulatory Authority (TRA), Netflix saw a 26 percent increase in use during the month of March. 

The TRA said social media platforms in general also witnessed a huge upsurge in use for the month.

This included a 22 percent increase in Twitter, 17 percent Facebook, 16 percent YouTube, 12 percent Instagram and a nine percent increase in Snapchat.

E-commerce in the UAE also saw a significant increase in traffic, as people turned to deliveries during the recent lockdown periods. The TRA said Amazon in the UAE saw a 44 percent increase in the number of visitors to the e-commerce website.

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