By Staff writer
ASDA'A BCW is also Highly Commended Middle East Agency of the Year in the PRWeek Global Awards 2020
Sunil John, founder of regional public relations agency ASDA’A BCW and President of BCW Middle East, has been named ‘Best PR Professional in the Middle East’ in the PRWeek Global Awards 2020.
This latest individual award for John from the global PR industry coincides with the 20th anniversary year of ASDA’A, the agency he founded. He is credited with transforming PR from a communications function struggling under the shadow of big advertising agencies “to a thriving industry that attracts global capital and talent to the Middle East,” according to PRWeek.
Other judges’ comments highlighted his role as “a renowned expert in the region, a true leader with a point of view on all things communications and business related.”
ASDA’A BCW was also Highly Commended in the Middle East Agency of the Year category. Judges noted how the agency used the formation of Burson Cohn & Wolfe (BCW) in 2018, following the merger of two of WPP’s biggest public relations brands Burson-Marsteller and Cohn & Wolfe as, “a springboard to adopt new methodologies, focusing on culture and training.”