By Bernd Debusmann Jr
The B2B platform has so far focused on the F&B sector, office supplies and wellness products
Dubai-based B2B eMarketplace Tradeling is eying expansion to the rest of the GCC and further afield in the coming years after launching amid the Covid-19 pandemic with a focus on health and wellness products, according to CEO Muhammad Chbib.
The platform was created through Dubai Blink, which was announced last year by the Dubai Airport Freezone Authority (DAFZA) as part of the Dubai 10X initiative. The company has already received the endorsement of the Dubai Free Zones Council.
Tradeling – which is focused on creating an e-marketplace for businesses across the region – has so far largely focused on the F&B sector as a core vertical, as well as office supplies and wellness products such as masks.
In an interview with Arabian Business, Chbib said that he believes that there will still be elevated demand for masks and other medical products in the coming years as a result of lingering health concerns following the Covid-19 pandemic.
“What will happen is that the vast majority of people will still feel nervous about getting something. If you’ve travelled in the Far East in the past 10 years, since SARS and all those problems, everyone is running around with a mask,” he said. “This will start happening worldwide.”
“In terms of masks, in terms of sanitizers, we’ll see a continued increase in demand compared to what was there before the pandemic,” Chbib added. “That will be a household tool.”
In the future, Chbib said that Tradeling will increasingly look to other verticals, including construction, used and new machinery, automotive spare parts and unbranded clothing items for wholesalers.
“But for the rest of the year, our focus will be to penetrate F&B, office supplies, and health and wellness more,” he added. “And maybe, by the end of the year, go to Saudi Arabia and Kuwait.”
In the slightly longer term, Chbib said that Tradeling is looking at other locations further afield.
“After Saudi Arabia and the rest of the GCC, we’ll then be looking at Egypt, Pakistan and Turkey, and then a couple of African countries like Uganda, Nigeria, Algeria, Morocco and Ghana,” he said. “But that’s more towards 2024 or 2025. The GCC will be the focus for 2021 and 2022, and then Egypt and Turkey.”