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Mon 15 Jun 2020 05:32 PM

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Dubai's Sheikh Mohammed launches New Media Academy

The New Media Academy will have both a physical campus and online masterclasses

Dubai's Sheikh Mohammed launches New Media Academy

UAE Prime Minister and Dubai Ruler Sheikh Mohammed bin Rashid Al Maktoum has launched a new media academy aimed at training digital marketing sector’s future workforce, it was announced on Monday.

On Twitter, Sheikh Mohammed said that the New Media Academy was “created to equip new generations of media professionals with digital media skills.”

“New Media is a new science…it has its tools and its secrets, and we want our talents to be at the forefront of this,” he added.

The academy will have a physical campus, and will also provide educational programmes through digital masterclasses to develop social media content creators and build digital marketing and social media skills.

According to the UAE’s state-run WAM news agency, the academy’s curriculum was developed by a number of high-profile specialists from around the world, including Caleb Gardner, the principle lead digital strategist of former US president Barack Obama.

Experts from Facebook, Twitter, Google and LinkedIn will also be among the instructors.

The academy will begin operations on July 7 with the launch of online classes in social media, digital marketing and content creation.

“The academy will train media professionals in the public and private sector and develop social media content creators,” Sheikh Mohammed said. “The new media provides job opportunities and supports the development process.”

Next month, the academy’s first course, the Impact Digital Creator Programme, will launch.

Participants in the programmes must complete 190 hours of learning to graduate from programmes, including 110 hours of classroom instruction, 30 hours of e-learning, 15 hours of expert talks and 35 hours of projects.

Upon completion, graduates will receive an internationally accredited certificate issued in the UAE.

Arabian Business digital magazine: read the latest edition online