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Sun 1 Apr 2007 10:30 AM

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Meetings industry’s new direction

An industry study of the Middle East meetings sector has found that the region has gained market share but needs to improve service standards.

An industry study of the Middle East meetings sector has found that the region has gained market share but needs to improve service standards.

The
Middle East Meetings Industry Research Report 2007

- produced by Reed Travel Exhibitions (RTE),
MICE International

, and conference and events consultation company The Right Solution - was launched at the Gulf Incentive, Business Travel and Meetings exhibition.

The report will be used as a benchmark for future industry research.

RTE meetings and incentives events group exhibitions director Paul Kennedy said it would be interesting to plot the potential impact on room revenues during annual peak periods.

"Suppliers and buyers need to think about this and how to promote availability during both shoulder periods and peak dates," he said.

Statistics collected by an online questionnaire - with 560 responses - showed Abu Dhabi and Oman would take a significant market share from traditional destinations in the region. As The Right Solution director Sally Greenhill explained: "Dubai is top of the list, but Abu Dhabi is chosen before Jordan, Morocco, Egypt and Tunisia over the next 12 months".

"What's important to this industry is to deliver on its promises," she added.

"If delegates have a good time and experience good service, [then] they will come back." More details:
www.gibtm.com

.

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