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Tue 25 May 2010 07:04 AM

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MENA Facebook users top copies of newspapers

New study shows 15m subscribers in region, big increase in Arabic language users.

MENA Facebook users top copies of newspapers
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There are more subscribers to Facebook in the Middle East and North Africa (MENA) than there are copies of newspapers circulated in the region, a new report has said.

The study by Spot On Public Relations said Facebook has more than 15 million users in the region, while the total regional Arabic, English and French newspaper circulation stands at just under 14 million copies.

"Facebook doesn't write the news, but the new figures show that Facebook's reach now rivals that of the news press," said Carrington Malin, managing director of Spot On Public Relations.

"The growth in Arabic language users has been very strong indeed: some 3.5 million Arabic language users began using Facebook during the past year, since the introduction of Arabic support and we can expect millions more Arabic language users to join the platform," he added.

Five country markets in MENA now account for some 70 percent of Facebook users - Egypt, Morocco, Tunisia, Saudi Arabia and the UAE, the report added.

The study said only 37 percent of Facebook users in the Middle East are female compared with 56 percent in the US and 52 percent in the UK.

Egypt's 3.5 million Facebook subscribers helped to make North Africa the largest Facebook community in MENA accounting for 7.7 million out of a total of 15 million MENA users.

It added that 33 percent of the UAE's population uses Facebook and it also now stands as the country's second most visited website after google.ae, according to websites ranked by Alexa.com.

Some 68 percent of Facebook users in the UAE are over 25 years old, flying in the face of perceptions that social media is a 'generation Y' phenomenon.

However, much of Facebook's growth across the rest of the region has been driven by the under 25s, the report said.

Over 48 percent of Facebook subscribers in Saudi Arabia are under 25 years old, with an equal split between English and Arabic users.

However, about three times the number of Arabic users have joined Facebook in Saudi over the past year, compared with the number of English language users.

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UAENews 9 years ago

I follow the news updates from Facebook pages

DXBHeadhunter 9 years ago

Facebook went viral and of course its user numbers grew exponentially but it is not seen as or utilized as a news platform by its subscribers. Yes many people repost on their Facebook - pages from other newspapers, magazines, online news portals, Youtube etc - but it is all selective content based on the preferences, randomness and stupidity of your online friends! News platform readership is declining across the globe, particularly so within the Generations Y’s; this just highlights the continual dumbing down of the post MTV generation!