By Tamara Pupic
Aiming to empower women through expert mentoring, the Dubai Business Women Council launches the second edition of Ro’Ya programme for UAE-based female entrepreneurs.
The Dubai Business Women Council (DBWC) and MasterCard invite female UAE-based entrepreneurs to apply for the second Ro'Ya programme until 30 May.
In a bid to empower women through expert mentoring, the DBWC and Master Card accept business proposals from female citizens or residents of the UAE through the Ro’Ya website (www.royadubai.ae).
Launched in January 2014, Ro’Ya, which means ‘vision’ in Arabic, offers a series of workshops and seminar sessions to learn how to create and manage a successful business and a chance to win cash prizes to cover their initial start-up costs.
Shortlisted candidates, who will be invited to present their ideas to judges at a closing gala event in the last quarter of 2015, will compete for the top three prizes of $50,000, $30,000 and $20,000.
Speaking about the programme, HE Dr. Raja Easa Saleh Al Gurg, the president of the DBWC, said: “Ro’Ya 2014 made us realise the potential of female entrepreneurs in the UAE and we are extremely pleased to announce that Ro’Ya will continue to support, empower and enrich our community of budding female entrepreneurs.
“Since its inception, the DBWC has committed itself to nurturing leadership, offering information, identifying challenges and encouraging positive action amongst women in the UAE, and Ro'Ya is an extension of that commitment.”
The first programme was successfully completed at an event held at the Waldorf Astoria, Palm Jumeirah, in December 2014 when Nadia Wehbe, the founder of Baby Arabia, an Arabic-language school for pre-schoolers, won the top prize of AED183,650 ($50,000).
Out of 72 applicants of the first Ro’Ya programme, Isabelle Millasseau, founder of Foot Up, came in at the second place while the third prize was awarded to Alexis Martin, founder of Petit Gourmet.
Speaking about her experience, Wehbe said: “You only gain by being part of Ro’Ya. I encourage all women to apply and be a part of it. The workshops, the leadership and the friends you meet on the way will change your life and your business beyond your wildest dreams.”