Michelin-starred chef to bring bakery brand to Gulf region

Thomas Keller inks franchise agreement for first three Bouchon Bakeries to open outside the United States
Michelin-starred chef to bring bakery brand to Gulf region
By Staff writer
Sun 25 Jun 2017 12:09 PM

Michelin-starred chef Thomas Keller will launch the first three Bouchon Bakeries outside the United States across the Gulf later this year.

International retail franchise operator MH Alshaya Co has announced a partnership with Keller to launch the Bouchon Bakeries in Dubai, Kuwait and Qatar.

The first Bouchon Bakery opened in July 2003 by Keller, the award-winning American chef, restaurateur, and cookbook author, as a place that would foster community and provide one-of-a-kind breads in Yountville, California.

Since then, the bakery has quickly blossomed beyond the Napa Valley throughout the United States and offers a style of classic French boulangeries and a wide selection of artisanal breads and classic desserts.

Keller is the first and only American chef to have been awarded simultaneous three star Michelin ratings for two different restaurants.

He currently holds seven Michelin stars - three at Per Se, three at The French Laundry, and one at Bouchon Bistro.

Bouchon Bakery also features an array of sweet delights including classic viennoiserie, such as croissants and pain au chocolat, breakfast items like muffins and streusel cakes as well as an ever-changing selection of tarts, cookies, sandwiches, quiche, soups and salads.

Bouchon Bakery also exclusively carries the rich and complex Thomas Keller Espresso blend, the product of a 15-year collaboration between Chef Keller and Equator Coffees &Teas.

"As we expand outside the United States, we are pleased to partner with Alshaya, which has a track record of successfully franchising international brands. Together we will make Bouchon Bakery an outstanding destination for our Middle East guests and visitors alike. I'm eagerly looking forward to our official debut," said Keller.

Mohammed Alshaya, executive chairman of MH Alshaya Co, added: "We are very pleased to partner with Bouchon Bakery, which has a well-deserved reputation for excellence, under the leadership of Thomas Keller. We look forward to introducing this innovative dining experience to customers in the Middle East and anticipate an exciting future together."

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