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Sat 18 Nov 2006 08:00 PM

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Microsoft’s crunch time

When working out what’s happening in the market, the best way is often to use yourself as an example. This week I have done just that: I need to buy a computer. Do I get an Apple or a PC? Which is better? I honestly have no idea.

Which is why I think the next few months will be crunch time for Microsoft, and its long running battle with Apple Computers. Shortly, Microsoft will be launching Windows Vista, its latest operating system for PCs. Should this be a success, the world of Microsoft-friendly PCs may just have the edge over Apple.

With Bill Gates having already announced plans to step down in less than two years, the entire Mircrosoft corporation is at a crossroads.

I reckon much will now depend on the impressive Kevin Turner, the company’s CEO – who we interviewed this week. Formerly a Walmart legend, Turner needs to steer the company through choppy waters in the coming months, knowing that every mistake will be pounced upon by Apple. Despite concerns over long-term sales of the iPod, Apple is bigger and better than ever.

Let the battle commence.