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Tue 26 Feb 2008 01:56 PM

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Middle East gets Eco Smart

US-based based catering equipment manufacturer Alto Shaam is showcasing a range of energy saving appliances at Gulfood 2008 to demonstrate its commitment to eco technology.

US-based based catering equipment manufacturer Alto Shaam is showcasing a range of energy saving appliances at Gulfood 2008 to demonstrate its commitment to eco technology.

"We've got our Eco Smart theme here at the booth and that symbolises our commitment to a greener, more energy efficient technology that we're starting to put into the marketplace - less energy use, less energy cost, lower water usage as well, meaning lower utility costs overall," said the firm's director sales and marketing, Asia Pacific, Middle East and Africa, William Groleau.

The Eco Smart concept was introduced in the US two years ago and featured on a smaller scale at Gulfood 2007, but Groleau said the firm was now really pushing the idea in the Middle East.

"Companies in the Middle East are very much in tune with the Eco Smart idea. When you talk about capital expenditure - especially if you've got a small chain account or perhaps a retail chain of 10, 15, 20, even when you get up to 50, stores - they're tracking those costings, whereas years ago they weren't," he added.

The FryTech Fryer - the main eco smart product the firm is displaying at Gulfood 2008 - has a 71% efficiency rating, making it the most efficient fryer in the world according to Groleau.

"The energy rating was calculated by an independent firm called PGE (Pacific Gas and Electric) who tested numerous fryers within the marketplace, and we're very excited about this technology. Once again it ensures lower utility costs," he said.

All of Alto Shaam's products adhere to the Eco Smart concept with the firms combi-steamers saving on water costs, and all other products manufactured with energy efficiency in mind.

"On a daily basis it doesn't add up to much, but if you're tracking those costings on a daily, weekly, monthly or yearly basis, we believe we can give the end-user a realistic return on their investment," said Groleau.

"And eco issues are on everybody's mind. You'll see it from some other manufacturers here at Gulfood as well. So it's not a fad, it's something that's here to stay, and it's a real concern I think among the population worldwide."

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