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Sun 12 Jul 2009 04:00 AM

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Middle East region BCE’s next target

Digital Studio caught up with Laurent Seve, marketing manager of Broadcasting Centre Europe (BCE) for a quick chat about the company's inroads into the Middle East.

Middle East region BCE’s next target
Middle East region BCE’s next target
Middle East region BCE’s next target
Middle East region BCE’s next target
BCE plans to bring a range of integrated media services to the region.

Digital Studio caught up with Laurent Seve, marketing manager of Broadcasting Centre Europe (BCE) for a quick chat about the company's inroads into the Middle East.

Which areas of the industry do you cover?

BCE covers all market needs in terms of production and postproduction services. We have a complete fleet of OB vans working with both SD and HD formats and D-SNGs that can even be used as small production vehicles for breaking news or medium events. At our headquarters in Luxembourg, we have several different studios including hybrid facilities that support both SD and HD. RTL Luxembourg uses our news studio for their daily news programme.

We also have a wide range of postproduction infrastructure that covers a host of services in mastering (Spirit Datacine 2K, Poggle, Da Vinci Rennaissance 8:8:8, Film restore, Teranex Xantus), editing (Canopius Edius, Lift Classic Editor, Edit+, Final Cut HD), graphics (Flame, Maya, Final Cut Studio, Adobe Creative Suite, Scala, Shake), audio work (Pro tools HD 7 system 5.1, D command 24 Fader console), transfer as well as conversion (tape transfer, duplication, transcoding, encoding, conversion).

This department works very close with worldwide media identities such as 20th Century Fox, Warner Bros., Sony, NBC Universal and CBS and has a large film distribution network throughout Europe.

We also offer a chain of services related to the media and telecom industries. Over the years, our expertise has grown stronger through numerous projects within RTL Group and companies such as ArcelorMittal.

What are some of the key media installations you are associated with?

Our engineering and consulting department recently worked on the television installations of RTL Televizija in Croatia, Nova TV in Bulgaria and RTL TVI in Belgium. They are presently working on the digital switch over to DTT in Greece as well as a major playout infrastructure in the Baltic region.

Our production and postproduction department has worked on several well known events in recent years, such as Live Earth, the Euro 2008 Football Cup and the first Polish Football Cup filmed in HD, to name a few. Why have you decided to target the Middle East region now?

Being well-established in Europe, we started this year to look for new markets where our technology expertise could be developed further. We have had very positive experiences in the Middle East; our most recent being a news automation project for Al Watan TV. This market shows a unique and very fast evolution regarding media technology. Our latest breakthrough in media distribution and broadcasting will suit players in this market very well. In which particular area do you think this region is currently lacking and how do you see your expertise helping to make a difference?

This market is in constant evolution; there is no lack of infrastructure or technology as the development is running very well. The difference lies in the fact that BCE is not just another systems integrator but someone who can provide a whole range of services across different media platforms. We are vendor neutral, meaning we do not sell exclusively the technology from a particular provider. We find the solution that best suits the requirements of each project keeping in mind the customer's budget as well.

What key offerings do you plan to introduce to this market especially within production, post-production and radio or systems integration?

For the Middle East, our company will focus on the development of new digital workflows, tapeless distribution, decentralised play-out and TV turnkey solutions. BCE will also offer its production and post-production services and new digital services for media and cultural archives.

Have you teamed up with any business partners in the Middle East?

We have already established contacts in the market to ensure our presence here. We are, however, looking for local partners that may be interested in reselling some of our solutions or use our services within their project. We are going to present our expertise through case studies and presentations at key events such as CABSAT 2010, where we hope to have a big presence.

BCE will also be present at the Africa Future TV conference, which will take place from August 3-4 in Johannesburg with a focus on worldwide tapeless distribution. We will also be at IBC 2009 and the NEM SUMMIT in St Malo (France).

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