By Gemma Greenwood
Luxury hotel marketing group witnesses exponential growth in bookings to its portfolio of properties.
Middle East travelers are flocking to some of the world's most exclusive properties, luxury hotel marketing group Leading Hotels of the World has revealed.
The company, which represents some 435 luxury properties across the globe said bookings from Middle East travelers had rocketed by more than 150% each year since 2004 when Leading established its regional office in Dubai.
"We have seen significant growth, primarily from the GCC," said Welf J Ebeling, executive vice president and chief operating officer of New York-based Leading Hotels of the World Ltd.
"In Leading's 80-year-old history, we have always seen significant business from this region."
He was speaking on the opening day of Arabian Travel Market (ATM) staged this week at the Dubai World Trade Centre (DWTC) and organized by UK-based Reed Travel Exhibitions (RTE).
To better serve Middle East customers and the travel trade booking hotels from the Leading portfolio, the company launched the
Arabic version of its
Travel in Style
Magazine, which showcases a hand-picked selection of Leading's properties.
These range from small and exotic resorts to world-renowned icons.
Each hotel and resort profile provides an overview of the hotel's amenities and services, as well as highlights of the destination in which it is located.
The content is tailored to the tastes of the Middle East market, ranging from spa resorts in Europe, The Middle East and the Indian Ocean to landmark hotels in Spain, Singapore and New York.