The Middle East’s first Collezione Automobili Lamborghini store opened at The Dubai Mall at the weekend, only the third of its kind in the world, Gulf News reported.
The other two retail stores are based in Italy.
In addition to The Dubai Mall store, Saudi Arabia-based Abdulaziz Al Rasheed Trading is plannign to open two more outlets in Abu Dhabi at Yas Mall and Marina Mall and expand further around in the region in Saudi Arabia and other GCC countries, according to Housam Aslan, managing director and founder of Abdulaziz Al Rasheed Trading.
“We started in Dubai because it’s the main destination for luxury shopping,” Aslan was quoted as saying.
“Dubai is the most prestigious location. All of the Gulf area is important for our brand awareness,” said Boris Puddu, head of Collezione Automobili Lamborghini. Collezione Automobili Lamborghini is a division of Italian car manufacturer Automobili Lamborghini.
Lamborghini also launched its first driving academy for Middle East clients at Dubai Autodrome Dubai last week.
The Lamborghini Accademia (pictured below), a one-day track driving course organised by Lamborghini’s in-house Squadra Corse motorsport department, was held at Dubai Autodrome from 24 to 26 November.
During the three-day event, 20 Lamborghini owners each day were welcomed at the FIA circuit and, following a briefing and theory session, spent more than four hours on track driving both the V12 Lamborghini Aventador LP 700-4 and the latest V10 model, the Lamborghini Huracán LP 610-4. Comprehensive instruction in a variety of exercises was given by the team of Italian pro-drivers who were in Dubai for the occasion.
Lamborghini owners were invited from the Italian super sports car marque’s ten dealerships throughout the region, including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman. Some international clients, in the UAE for last weekend’s Formula One race, also bought spaces for the Accademia.
“The Middle East is a very important region for Lamborghini,” said Christian Mastro, Head of Europe, Middle East and Africa for Automobili Lamborghini, “and our clients appreciate the opportunity to enjoy Lamborghini cars on track while also learning driving techniques to best appreciate the dynamic performance of our model range.
“The Middle East is the third largest market for Lamborghini, after the USA and China,” continued Mastro. “The Middle East market has grown significantly again this year, with a solid order bank for both our V12 and V10 models. Lamborghini owners in the Middle East are passionate about our brand and our cars, and the Accademia is the perfect environment to enjoy both.”
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.