The growth in demand for mobile applications (apps) and downloads in the Middle East is seeing more and more smartphone suppliers focus their attentions on the untapped local market.
According to a report from International Data Corp, the Middle East and Africa are set to see sustained annual compound growth of 39 percent over the next four years.
Similarly, global sales for mobile apps and downloads are expected to reach $15.7bn by 2013.
To reflect the growth of this segment, a dedicated platform will be added to this year’s GITEX Technology Week, which will be held in Dubai from 17 October.
GITEX Mobile Apps & Content World is designed to allow handset manufacturers, mobile network operators and developers the opportunity to market their solutions to both business and consumer markets in the region.
“Consumers are fast moving to smartphones and downloading applications according to their individual needs and preferences,” said Steve Lewis, Nokia’s marketing director for the Middle East and Africa.
“Emerging markets like the Middle East are leading this wave due to the rapid adoption of smartphones and increased consumer confidence. This is an enormous opportunity for those organisations seeking to take advantage of such exponential growth.”
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