By Tawanda Chihota
The programme will provide training for up to 300 owners and managers of small enterprises on key business management skills.
Leading Egyptian mobile operator MobiNil has entered an agreement with the International Finance Corporation, the private sector arm of the World Bank Group, to implement a programme supporting the development of small and medium enterprises (SME) in the country. The programme will provide training for up to 300 owners and managers of small enterprises on key business management skills. MobiNil’s corporate clients will be given the opportunity to attend seminars in six cities across Egypt and will be introduced to Business Edge, IFC’s suite of training products and services.
“This agreement will open the door to quality management training for many business owners and managers who are clients of MobiNil,” Jesper Kjaer, general manager of IFC’s Private Enterprise Partnership for the Middle East and North Africa (PEP-MENA) is quoted as saying.
IFC’s PEP-MENA has begun rolling out its Business Edge programme in 18 countries across the Middle East and North Africa. Since launching the programme in 2004, IFC has signed agreements with 18 training providers in Egypt, Oman, Saudi Arabia, the West Bank and Gaza, and Yemen, and has trained 113 instructors in the region.
The Business Edge training materials, which have been translated into Arabic and adapted to Egypt’s business culture, focus on core skills of financial, operational, and marketing management as well as the skills needed for effective human resources management and sound business leadership.
MobiNil was established in 1998 as the first GSM operator in Egypt and is part of Orascom Telecom Holding. It counted 4.43 million subscribers at the end of March, which represented a market share of approximately 53%.
Covering an area stretching from Morocco to Pakistan, PEP-MENA provides technical assistance for developing small and medium enterprises, strengthening financial markets, improving business enabling and regulatory environments, and helping privatisation and public-private partnership initiatives across the region.