By Staff writer
Monte-Carlo Société des Bains de Mer is no longer operating the Monte-Carlo Beach Club on Abu Dhabi’s Saadiyat Island
Monaco-based luxury hospitality group Monte-Carlo Société des Bains de Mer is no longer operating the Monte-Carlo Beach Club on Abu Dhabi’s Saadiyat Island, it was reported on Sunday.
The company said that following a mutual agreement with the Tourism Development & Investment Company, it has not renewed its contract to operate the club, which opened in 2011.
The club was rebranded as Saadiyat Island Beach Club from September 1. Current members of the luxury club can continue to enjoy the benefits of their packages, while new services and packages will be rolled out by the beach club at a later date, Hotelier Middle East reported.
Monte-Carlo SBM Group managing director, hotels, spas, and resort Luca Allegri said: “It has been a great journey these past three years offering our members and visitors the high-quality service that the SBM brand is renowned for, while enjoying a mutually-beneficial relationship with TDIC.
"We will continue to focus on our properties in Monaco; however, we look forward to re-expanding beyond its borders in the future.”
TDIC CEO Ali Al Hammadi added: “We are proud to have been the first to bring the prestigious Monte-Carlo brand outside of Monaco, which reflects Saadiyat’s growing reputation as a multi-faceted destination. We are also pleased to have had the opportunity to work closely with Monte-Carlo SBM Group these past three years, and benefit from their expertise.”
The 36,500 square metre Saadiyat Island Beach Club features a private beach, a children’s park, swimming pools, a spa and fitness centre, and an all-day restaurant service.
what are the reasons ?
probably lack of business.