4Partners, a Dubai-based dropshipping service, announced securing $3.6 million in the latest funding round.
The fresh capital will be used for entering the wider UAE market and support its regional growth and expansion plans, the company said.
The company will also use part of the newly raised fund to assist businesses of all sizes with its comprehensive platform and logistics to quickly launch fully operational online stores.
4Partners helps businesses launch and scale online stores by handling inventory, shipping, and order fulfilment.
Aleksandr Betra, CMO at 4Partners, said the company is excited to launch its service in the UAE and offer a comprehensive e-commerce solution that empowers businesses to thrive in a competitive market.
“Our platform eliminates the complexities of logistics and inventory management, enabling our partners to focus on what they do best: selling and growing their brands,” he said.
The 4Partners solution addresses key challenges faced by e-commerce entrepreneurs, providing access to millions of in-demand products without upfront purchasing in bulk.
It also helps companies with its automated logistics requiring no partner involvement, and a cloud-based IT infrastructure that eliminates the need for coding or maintenance.
This e-commerce model, where goods are shipped directly from suppliers to customers, allows sellers to control their profit margins independently, enabling them to focus on sales and marketing strategies.
With warehouses in the UAE, Germany, the US, Turkey, and China and over 7 million authentic branded goods from 753 suppliers worldwide, enabling online stores to offer a wide variety of items to customers without managing stock or shipping, 4Partners can facilitate cross-border shipping and serve customers globally.
4Partners’s UAE expansion plans come at a time when the MENA e-commerce market is expected to reach a market volume of $50 billion by 2025.
Within this sector, the dropshipping segment is projected to grow at a CAGR of 17.9 per cent from 2024 to 2030, driven by increasing consumer demand for diverse and easily accessible products.
4Partners said it aims to revolutionise the market with simple and efficient tools for small and middle-sized businesses.
The integration of the 4Partners catalogue with the Shopify store allows businesses to capitalise on the growing trend of mobile commerce.