While the number of people who own and trade in crypto are growing at a steady pace, one of the biggest challenges facing the crypto industry is its low adoption and use in people’s daily lives. The hospitality industry is looking to change that.
My Menu – which is a leading digital menu platform operating in 3500+ restaurants, and 450+ hotels across 70+ countries – will now allow guests to settle their bills using cryptocurrency. To complement the move, restaurants using My Menu will also be provide the option to switch on this feature from their back-end.
The idea originated from Prateek Dayal (below), the co-founder of My Menu and a seasoned investor, who said: “I have personally been investing in the crypto space for more than four years. It is one of the most exciting financial opportunities available to investors at this time.
“The only hindrance I see in the growth of crypto is its the inability to use it in our daily lives. Hence, I have been advocating to enable crypto payments for My Menu since we started, and now I am happy we have the technical interface in place to launch this feature.”
My Menu, originally a Tablet Menu platform, saw tremendous growth since the start of the pandemic because of the rise in demand for contactless QR Menus otherwise known as scan menus.
Over the last two years, the company has established itself as one of the most advanced digital menu system in the world. My Menu boasts direct integration with industry leaders such as Oracle Micros and also traditional payment gateways such as Stripe, 2Checkout, and Checkout.
The managing director of Tower Links Golf Course and one of the early adaptors of My Menu and Crypto payments, Klaus Pigorsch, said: “Being a German national I firmly believe technology plays an important role in our business. We have been using My Menu for more than three years and have seen a significant increase in our average check value thanks to My Menu.
“We cater to a lot of international golfers, some of them are into crypto so the feature to accept Crypto as a form of payment has been very well received by our guests.”
My Menu is also used by some of the most popular hotel brands such as Sofitel, Fairmont, Raffles, Marriott, JW Marriott Marquis, Sheraton, Westin, Le Meridien, and popular restaurant brands such as Nandos, Carluccios, Hard Rock Café, Jumeirah Restaurants, Noodle House, and Gordon Ramsay’s Hell’s Kitchen, among others.
It is a corporate standard for Accor hotels and a preferred solution with other groups.
Abhishek Bose, the CEO and co-founder of My Menu, added: “Being a company that is headquartered in Dubai, we are following the lead of the Dubai government and its initiatives that aims to make the Emirate the global center of crypto assets.
“As the world evolves and Crypto becomes mainstream, we at My Menu are ahead of the curve and ready to address the demand.”
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