Montblanc opens new boutique in Riyadh

Boutique showcases the brand’s latest Summit smart watch
Montblanc opens new boutique in Riyadh
German luxury house Montblanc has announced the opening of its latest boutique in the Middle East, located in Riyadh’s Panorama Mall in Saudi Arabia.
By Lubna Hamdan
Mon 19 Jun 2017 12:06 PM

German luxury house Montblanc has announced the opening of its latest boutique in the Middle East, located in Riyadh’s Panorama Mall in Saudi Arabia.

Managed by the brand’s longstanding partner, Al Hussaini Group, the new boutique will showcase a wide selection of Montblanc’s core writing instruments, jewellery, timepieces and leather collections.

The boutique’s highlights include the recently launched UNICEF Collection, which supports child literacy and education programs around the world. Each piece in the collection is designed with a hint of blue sapphire and alphabet-inspired motifs from six languages from around the world, symbolising the writing as a force for good.

The store will also feature traditional fine Swiss complications as well as digital timepieces, including Montblanc’s new high-end Summit smart watch.

In addition, the boutique houses a number of limited edition writing instruments including the Patron of Arts Duke of Milan Limited Edition 4810 Fountain Pen, the Limited Edition 100 Years 1906 Boheme Fountain Pen and the recently launched Montblanc Patron of Art Edition – Homage to Scipione Borghese, one of the greatest collectors of Roman baroque art during the 17th century.

Commenting on the new boutique opening, Eric Vergnes, President of Montblanc Middle East, India & Africa said: “We are delighted to expand our retail footprint in Saudi Arabia with a new boutique in Riyadh. We are fortunate to enjoy a discerning and loyal customer base in the region and we look forward to welcoming our customers and collectors in coming months and to presenting our extensive collections and launches throughout the year”.

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