We noticed you're blocking ads.

Keep supporting great journalism by turning off your ad blocker.

Questions about why you are seeing this? Contact us

Font Size

- Aa +

Mon 4 Feb 2008 06:11 PM

Font Size

- Aa +

More hype than headlines for Emaar Healthcare debut

Despite its stand dominating the entrance to Zabeel Hall, Arab Health witnessed few concrete revelations from the Emaar Healthcare Group concerning its much-hyped entry into the healthcare market.

Despite its stand dominating the entrance to Zabeel Hall, Arab Health witnessed few concrete revelations from the Emaar Healthcare Group concerning its much-hyped entry into the healthcare market.

Almost two years ago Emaar announced it would be investing around US$5 billion over the next decade, with plans to develop and manage around 100 hospitals, each with 200 bed capacities and supplemented by specialist centres.

Omar Al Shunnar, executive director of Emaar Healthcare, remained tight-lipped over expansion plans but did announce the group's relatively modest objectives for 2008.

"By the end of the year we should have facilities open in Arabian Ranches, the Greens, the Meadows and the Burj Dubai medical centre," he confirmed.

Emaar's first objective would be primary care in its residential communities, Al Shunnar added, which currently range in size from 8,000 people in the Greens to 1.8 million in King Abdullah Economic City.

"You can trace Emaar's footprint as a property company and you can take that as being our target market," said Al Shunnar. "We are talking about North Africa, Turkey, the Middle East, the Indian subcontinent and parts of the Far East."

Emaar Healthcare would not limit activity to existing residential communities and may soon announce new partnerships with international healthcare providers, hinted Al Shunnar.

With its formidable buying power, and rumours circulating of a substantial deal being struck with GE Healthcare, Emaar could well be preparing for its charge at the Middle East's healthcare market, but Al Shunnar agreed the company had been uncharacteristically cautious up to this point.

"We have spent about a year strategising and looking at the different regulations in the market and see how to proceed best. Traditionally Emaar has gone out at 200% and done five communities at the same time, and I think we are only approaching that level of confidence now."

Arabian Business: why we're going behind a paywall

For all the latest health tips & news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.